Sunday, December 12, 2010

Electric Composters Don’t Say “Holiday,” Where To Buy Green Tech Gifts Online

Electric Composters Don’t Say “Holiday,” 


Reasonable people understand this by now: environmentalists aren’t all tree hugging vegetarians with unwashed hair — not that there’s anything wrong with that — and tech enthusiasts aren’t all oblivious to the burgeoning problems of energy consumption and e-waste. Still, it’s tough to shop online for geeks who want to be environmentally responsible, and nouveau hippies who covet gadgets.
Why? It’s easy to find green gifts in
thebeauty, fashion, home or kids category. Many retail websites, however, bury their great green electronics pages rather than highlighting them, and making them easy to find from the homepage.
We’re looking at you, TargetWalmartSears and BestBuy, sites that don’t have green tech or eco-friendly sections or search filters that make it easy to find the water-saving, solar, LED and more earth friendly tech items they carry.
Maybe big retailers don’t want to come off too specialized, or maybe they’re worried about implying other products they sell, outside of a special “eco” section, are somehow environmentally wasteful.

 Let’s admit it. Some of those electronics are wasteful. A wino, or possibly an arthritic sommelier could make the electric corkscrew worth its weight in rare earth metals. But who really needs a portable watermelon cooler?
Gift shoppers can’t rely on the media’s picks entirely, either. Several guides have recommended stuff this season that’s either utilitarian, or expensive enough to wilt mistletoe.
Treehugger suggested a $670 eMeter that measures a users’ energy consumption at home. Inhabitat suggested a water clock that duplicates time-keeping features of a basic mobile phone— but hey, it runs on lemon water so it’s “eco.” The biggest stinker was NetworkWorld’s recommendation to give automatic, electric composter as a gift. Who’s naughty enough to get that one? (It’s not even solar-powered!)
The most environmentally friendly gifts one can give are probably not things — shipped from far away, delivered by diesel trucks, destined for the landfill — but digital goods, like a must-read e-book or a membership to a streaming video site. We know.
Digital goods lack that whole je ne sais quoi of handing a loved one something they can tear open. Hopefully, it’s wrapped in 100% recycled and recyclable paper. We suggest using the comics section— save a tree and a little piece of the print news business.
Here at TechCrunch, we found a six-pack of sites that either specialize in, or have designated sections and great search filters for what we call green tech. These should help you find sustainable gifts for tech heads that are actually worth coveting, and should arrive in time for Christmas if ordered on or before December 15th.
Also worth noting:
    If you have a giftee with a guilty conscience but a steady jones for Apple products? Belgrave Trust sells a $10 sticker that represents carbon offsets to counter the greenhouse gas emissions that scientists estimate are produced by the manufacture and use of one of Apple’s laptops or iPads over its lifetime. (image above)
    For gift givers across the pond, this site delivers eco-gadgets to the Euro-paying market:EthicalSuperStore.com.

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